The Mumbai wedding of Anant Ambani and Radhika Merchant was a lavish affair with lots of media coverage. Witnessing Anant's baraat parade from the Ambani house, Antilla, to the Jio World Convention Center drew thousands of spectators to the streets. Celebrities like Kim and Khloe Kardashian posted about the event on social media, presumably for a "Keeping Up with the Kardashians" episode. This helped the event gain a lot of attention. The wedding was extensively reported by major news outlets, such as the BBC and the New York Times.
Chairman of Reliance Industries Mukesh Ambani and his wife Nita Ambani threw a number of lavish pre-wedding celebrations, including lavish parties in London and on a Mediterranean cruise, as well as a performance by Rihanna at a Hast Akshar ceremony in March.
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